The Best 7 Toy Stores in London

London is a paradise for toy enthusiasts, offering a diverse range of enchanting toy stores that capture the imagination of both young and old. Whether you’re on the hunt for the latest interactive gadgets or timeless classic toys, the city’s vibrant toy scene has something for everyone. In this guide, we’ll explore the best 7 toy stores in London, each offering a unique experience that promises to delight.

When visiting these magical toy stores, consider the variety of services and aspects available:

Wide selection of educational toys and games
Specialized sections for age-appropriate toys
Personalized gift wrapping services
Interactive play areas for children
Knowledgeable staff providing expert toy advice
Regular in-store events and workshops
Convenient online shopping options
Gift cards available for purchase, usually starting at $10

Embark on a journey through London’s most enchanting toy havens, each offering an unforgettable experience filled with wonder and excitement.

1. Hamleys
2. Disney Store
3. Warhammer

4. The Entertainer
5. Smyths Toys Superstores
6. Smyths Toys Superstores
7. Hamleys

Number of companies

49151

Verified reviews

4,30

Average rating

+443717041977

1. Hamleys

★ ★ ★ ★ ★ 4,5/5

188-196 Regent St., W1B 5BT, London

Toy store

Why we chose them

Hamleys, located on London’s iconic Regent Street, stands as the oldest and largest toy shop in the United Kingdom. Spanning seven floors, it offers an impressive array of 35,000 toys and games, catering to children of all ages. From construction toys and soft toys to action figures and puzzles, the store features all the top brands, including Lego, Playmobil, and Barbie. Whether you’re seeking educational toys, sports-focused items, or video gaming accessories for consoles like PS5 and Xbox, this destination has it all.

The store is a paradise for young and old alike, offering a wide variety of categories to suit every child’s interest and need. With options ranging from role-play to video gaming, Hamleys ensures a captivating shopping experience with amazing offers both online and in-store. As a premier toy store, it remains a beloved destination for families, continually enchanting visitors with its vast selection and magical atmosphere.

+442074919136

2. Disney Store

★ ★ ★ ★ ★ 4,4/5

350-352 Oxford St, W1C 1JH, London

Toy store
Clothing store
Gift shop
Home goods store

Why we chose them

The Disney Store is a premier destination for fans seeking official Disney merchandise in the UK. As a comprehensive resource, it offers a wide array of products, including toys, clothing, gifts, and home goods. Visitors can explore a magical selection featuring beloved Disney characters like Mickey Mouse, the Disney Princesses, and iconic franchises such as Toy Story and Finding Nemo. This diverse range of products ensures that customers can find something special for every Disney enthusiast.

With its engaging atmosphere, the Disney Store provides a unique shopping experience where fans can immerse themselves in the enchanting world of Disney. The store’s offerings include not only toys and games but also apparel and movies, catering to a variety of interests. As the official store, it guarantees authentic Disney products, making it a must-visit for anyone looking to bring a touch of Disney magic into their lives.

+442076379356

3. Warhammer

★ ★ ★ ★ ★ 4,7/5

251 Tottenham Ct Rd, W1T 7QW, London

Toy store
Model shop
Hobby store
Video game store

Why we chose them

Warhammer offers an immersive hobby experience for enthusiasts of fantasy board games and miniatures. Known for its captivating universes, players can choose between the fantasy battles of Warhammer Age of Sigmar or the futuristic warfare of Warhammer 40,000. This company invites participants to engage in the creative process of collecting and painting miniatures, bringing epic battles to life on the tabletop. With a variety of games like The Horus Heresy and The Old World, Warhammer provides a rich tapestry of storytelling and strategy that appeals to both new and seasoned gamers.

As a comprehensive toy store, model shop, and hobby store, Warhammer is dedicated to supporting its community with extensive resources, including video game options and exclusive content through Warhammer+. Customers can enjoy benefits such as free delivery on orders over £40 and lifetime product support. The company’s engagement extends beyond products, offering free introductory activities and expert guidance at its stores, making it a dynamic hub for hobbyists worldwide. Whether starting a new collection or expanding an existing one, Warhammer provides a unique and engaging experience for all fans of miniature gaming.

+442087467815

4. The Entertainer

★ ★ ★ ★ ★ 4,4/5

Ariel Way, W12 7SL, London

Toy store
Children's store
Doll store
Game store
Hobby store

Why we chose them

The Entertainer stands out as a premier destination for toy enthusiasts, offering a diverse selection of toys and games for both indoor and outdoor play. As one of the UK’s largest toy retailers, it boasts over 170 stores, each committed to creating memorable experiences for children and their communities. The store’s unique offerings include regular toy demonstrations, exciting competitions, and special guest appearances from popular characters, all part of their engaging Playground Club. A notable feature is their Quiet Hour, designed to provide a calmer shopping environment for autistic individuals by adjusting music, lighting, and noise levels during the first hour of operation.

The company’s extensive catalog caters to a wide range of interests, encompassing everything from action figures and dolls to board games and outdoor toys. It features renowned brands like Barbie, LEGO, and Star Wars, ensuring there’s something for every child’s taste. Services include a comprehensive selection of toys and games, making it a one-stop-shop for children’s entertainment needs. The Entertainer’s commitment to community and customer experience makes it a valuable addition to our directory, embodying the spirit of a beloved toy shop dedicated to bringing joy to children and families alike.

+442084508309

5. Smyths Toys Superstores

★ ★ ★ ★ ★ 4,0/5

Unit 1, Staples Corner Retail Park, Staples Corner W, Geron Way, NW2 6LW, London

Toy store
Baby store
Bicycle Shop
Electronics store
Hobby store
Outdoor sports store
Video game store

Why we chose them

Smyths Toys Superstores Staples Corner is a leading supplier of an extensive range of toys, baby products, and more. Known for its diverse offerings, the store provides everything from prams and car seats to beloved baby toys from popular brands. The outdoor section is a haven for children, featuring bikes, trampolines, pools, and garden toys suitable for kids of all ages. Whether you’re a parent looking for the latest in baby essentials or seeking fun outdoor activities, this store promises a comprehensive shopping experience.

For gaming enthusiasts, the store’s Electronics store section is stocked with top-tier game consoles, video games, and the latest electronics, including exclusive pre-order items. Customers can also explore the Hobby store and Outdoor sports store for a wide variety of interests and activities. This commitment to offering a broad spectrum of products makes it a valuable addition to our directory, highlighting its role as a one-stop destination for toys, games, and outdoor adventures.

+442083617345

6. Smyths Toys Superstores

★ ★ ★ ★ ★ 4,0/5

H/9, Friern Bridge Retail Park, 11 Pegasus Way, N11 3PW, London

Toy store
Baby store
Bicycle Shop
Electronics store
Hobby store
Outdoor sports store
Video game store

Why we chose them

Smyths Toys Superstores Friern Barnet is a dynamic retail destination specializing in a diverse range of products that cater to various interests and age groups. Known for being a comprehensive supplier of toys, bikes, and video games, this store offers an extensive selection that promises to delight both children and adults alike. Whether you’re looking for the latest in video game entertainment or seeking the perfect bike for outdoor adventures, this store is equipped to meet those needs, making it an ideal choice for families and hobbyists.

The store’s broad array of services includes a toy store, baby store, bicycle shop, electronics store, hobby store, outdoor sports store, and video game store. This wide-ranging offering positions the store as a one-stop-shop for customers seeking quality products across multiple categories. The commitment to providing a comprehensive shopping experience is evident in the thoughtful curation of items designed to inspire creativity and enjoyment. Despite a brief website access issue, the store remains a prominent choice for those in search of exceptional products and services in the Friern Barnet area.

+442074797366

7. Hamleys

★ ★ ★ ★ ★ 4,1/5

Unit 8a Euston Rd., N1C 4QL, London

Toy store

Why we chose them

Hamleys St Pancras is a renowned toy store that captivates visitors with its extensive range of toys and games, offering a magical experience for both children and adults. Known for its vibrant and engaging atmosphere, the store provides a unique shopping experience that is both fun and memorable. The store’s well-organized displays and interactive sections invite customers to explore and discover new favorites, making it a popular destination for families and toy enthusiasts alike.

With a legacy of excellence in the toy industry, Hamleys St Pancras continues to uphold its reputation by offering a diverse selection of high-quality products. Customers can find everything from classic toys to the latest trends, ensuring that there is something for everyone. The store’s commitment to providing exceptional service and an immersive shopping experience makes it a standout choice in the directory. Whether you’re looking for the perfect gift or a special treat, this toy store promises to deliver joy and excitement with every visit.

FAQs

What types of toys can I find in London's toy stores?

London's toy stores offer a wide selection including educational toys, interactive gadgets, classic toys, and age-appropriate options for all children.

Do toy stores in London offer personalized gift wrapping services?

Yes, many toy stores in London provide personalized gift wrapping services to add a special touch to your purchases.

Are there interactive play areas for children in these toy stores?

Most of the top toy stores in London feature interactive play areas where children can engage and explore toys in a fun environment.

What is the price range for toys in London's toy stores?

The price of toys in London can vary widely, with options ranging from €10 to €150, depending on the type and brand of the toy.

How can I choose the right toy store in London?

Consider factors such as the variety of toys, services offered, staff expertise, and any special events or workshops available when choosing a toy store.

Do toy stores in London offer online shopping options?

Yes, many toy stores in London provide convenient online shopping options, allowing you to browse and purchase toys from the comfort of your home.

What should I consider when buying educational toys in London?

When purchasing educational toys, consider the age-appropriateness, learning value, and interests of the child to ensure the toy meets their developmental needs.

Do toy stores in London host events and workshops?

Yes, several toy stores in London regularly host in-store events and workshops, offering engaging experiences for children and families.