The 7 Best Watch Stores in London

London, a city renowned for its blend of timeless tradition and cutting-edge innovation, is a paradise for watch enthusiasts. Whether you’re a seasoned collector or a first-time buyer, the capital offers an array of exquisite watch stores that cater to every taste and budget. In this guide, we delve into the 7 best watch stores in London, each promising a unique experience and an impressive selection of timepieces.

When exploring these stores, there are several services and aspects to consider:

Watch Repair and Servicing: Skilled technicians providing maintenance and repairs to keep your timepieces in perfect condition.

Customization Options: Personalize your watch with bespoke straps or engravings for a unique touch.

Authenticity Guarantees: Assurance of genuine products with certification and provenance for peace of mind.

Trade-In and Upgrade Programs: Opportunities to trade in your old watch and upgrade to a new model, with competitive pricing.

Expert Consultation: Professional advice to help you choose the perfect watch that suits your style and needs.

Exclusive Collections: Access to limited edition and rare timepieces that are not available elsewhere.

With prices ranging from a few hundred dollars to luxury models costing thousands, London’s watch stores cater to every budget. Dive into our guide to discover the crème de la crème of watch retailers in the city and find the perfect timepiece that resonates with your personal style.

1. H. Samuel
2. Fossil
3. Ernest Jones

4. Michael Kors
5. G-Shock London
6. Grand Seiko
7. Tiffany & Co

Number of companies

2740

Verified reviews

4,37

Average rating

+442085553423

1. H. Samuel

★ ★ ★ ★ ★ 4,2/5

111, The Gallery, Montfichet Rd, Westfield Ave, E20 1EP, London

Watch store
Jewelry repair service
Watch repair service
Jewelry store

Why we chose them

H. Samuel stands out as a leading retailer in the heart of London’s bustling Oxford Street, offering an extensive range of jewellery, watches, and gifts. Nestled between H&M and John Lewis, the store provides easy access for shoppers, just a minute’s walk from Oxford Circus tube station. Inside, customers can explore a diverse selection of watches from premium brands like Garmin, Hugo Boss, and Victorinox. The jewellery collection caters to all occasions, featuring diamond and bridal pieces from renowned brands such as Perfect Fit, Emmy London, and Princessa. The store also boasts a unique Perfect Piercing studio, allowing customers to create personalized ear stacks with complimentary ear piercing services.

In addition to its impressive product range, the company offers comprehensive services, including jewelry repair and watch repair, ensuring that customers receive the utmost care and expertise. The store emphasizes a customer-centric approach, featuring services like free delivery on orders over £40 and a price match promise. Engaging with the brand is made even more convenient through innovative tools like visual search, virtual try-on, and personalized consultations with jewelry experts. With discounts and exclusive collections, the store remains a favorite destination for those seeking stylish and timeless pieces.

+442085558420

2. Fossil

★ ★ ★ ★ ★ 4,4/5

Unit SU1074, Shopping Centre, Westfield stratford city, 168 The Arcade, E20 1EJ, London

Watch store
Fashion accessories store
Gift shop
Jewelry store
Leather goods store
Sunglasses store

Why we chose them

FOSSIL Store Stratford stands out as a premier destination for those seeking a blend of classic and modern styles in watches and accessories. Known for its diverse range of products, this store offers a variety of items including watches, fashion accessories, jewelry, leather goods, and sunglasses. Customers can enjoy personalized services such as free engraving and embossing, making each purchase a unique experience. With a commitment to quality and craftsmanship, Fossil’s offerings are designed to enhance personal style and bring joy to everyday life.

In addition to its wide array of products, the store provides convenient shopping options like buying online and picking up in-store, along with flexible payment plans through Klarna. Shoppers can take advantage of seasonal sales, exclusive discounts, and free delivery on orders over £75. The store also functions as a gift shop, offering timeless pieces that make perfect presents for any occasion. With a focus on creating memorable experiences, Fossil encourages customers to explore their collections and find pieces that resonate with their personal stories.

+442088118880

3. Ernest Jones

★ ★ ★ ★ ★ 4,4/5

Unit 1117, Westfield, W12 7GD, London

Watch store
Jewelry repair service
Watch repair service
Jewelry store

Why we chose them

Ernest Jones stands out in the heart of London’s Westfield Centre, offering an exquisite selection of watches and diamond jewellery. Located on the ground floor, the store is easily accessible and conveniently situated opposite renowned brands like Calvin Klein and M&S. This prestigious retailer showcases an impressive array of luxury watch brands, including Baume and Mercier, Tudor, and Longines, appealing to both watch aficionados and casual shoppers alike. The store also features breathtaking diamond collections from esteemed names such as Tolkowsky, Vera Wang, and Arctic Light, making it a prime destination for those seeking elegant gifts or personal treasures.

Beyond their exceptional product offerings, Ernest Jones provides a range of essential services, including jewelry repair and watch repair, ensuring that customers’ treasured pieces are well cared for. The store’s team of friendly experts is always available to assist with personalized service and advice, enhancing the shopping experience. With the added convenience of ample parking and excellent transport links, visiting this store is a seamless and enjoyable experience for customers looking to explore high-quality, luxurious products in a vibrant setting.

+442087499405

4. Michael Kors

★ ★ ★ ★ ★ 4,3/5

Unit 1051 Ariel Way, W12 7GF, London

Watch store
Jewelry store
Shoe store
Clothing store

Why we chose them

Michael Kors, renowned for its classic designer apparel and bags, has established a prominent presence at Ariel Way in London, offering a diverse range of high-end fashion products. This location is a one-stop destination for fashion enthusiasts seeking the latest in women’s and men’s fashion, including trendy clothing, stylish watches, and must-have handbags. The store provides an exquisite selection of shoes for both men and women, from classic flats to statement heels, ensuring customers can step out in style each season. Known for exceptional customer service, this store invites visitors to explore new arrivals and signature styles in a luxurious shopping environment.

The White City location not only features an impressive collection of clothing and accessories but also serves as a Watch store, Jewelry store, and Shoe store, catering to a wide array of fashion needs. The store’s commitment to offering the latest looks alongside familiar favorites makes it a favored shopping destination in Greater London. By showcasing an array of designer handbags and ready-to-wear fashion apparel, this store exemplifies the brand’s dedication to providing luxurious, high-quality products. Whether searching for a statement piece or everyday elegance, visitors can expect a curated selection that embodies the brand’s timeless style and sophistication.

+442074942884

5. G-Shock London

★ ★ ★ ★ ★ 4,6/5

56a Carnaby St, W1F 9QF, London

Watch store

Why we chose them

G-SHOCK London stands as the UK flagship store for the renowned CASIO brand, offering a unique experience for watch enthusiasts. Known for their toughness and innovation, G-SHOCK watches are a testament to advanced engineering that defies the laws of nature. Visitors to the store can receive expert advice from knowledgeable staff and explore a range of products, from limited edition timepieces to classic Casio models. The store is celebrated for its array of collections, including men’s, women’s, and exclusive sports watches, ensuring a diverse selection to meet various tastes and preferences.

Emphasizing customer convenience, the store offers services such as standard and express delivery, with free shipping on qualifying orders, and a click-and-collect option. Additionally, G-SHOCK London provides enticing benefits like a 15% discount for key workers and financing options through Klarna. With a rich history of innovation since 1983, the brand continues to push boundaries and inspire independence. This dedication to quality and customer satisfaction makes it a standout choice for our directory, showcasing a perfect blend of durability and style in the world of watches.

+442031056212

6. Grand Seiko

★ ★ ★ ★ ★ 4,6/5

68, New, Bond St, W1S 1RR, London

Watch store

Why we chose them

Grand Seiko stands out in the heart of London’s luxury shopping area on New Bond Street, offering expertly-crafted Japanese timepieces. Known for their precision and artistry, these watches embody the pinnacle of Seiko Watch Corporation’s in-house manufacturing. The boutique showcases a variety of collections, including the Evolution 9, Heritage, Elegance, Sports, Masterpiece, and Women’s Collections, each inspired by the serene beauty of Japanese nature. These timepieces, crafted by Takumi artisans, are celebrated for their innovation, such as the world’s most accurate and longest power reserve 10 beat Hi beat automatic chronograph.

In addition to offering an impressive range of watches, the boutique provides personalized services, allowing customers to book appointments with experts. Exclusive offerings like the GS9 Club enhance the experience for collectors, providing special events and insights. The store also offers customizable straps and clasps, allowing for a personalized touch to each timepiece. With a focus on storytelling through exquisite design, every piece reflects the artistry and dedication of Japanese craftsmanship, making it a distinguished choice for our directory.

+448001601837

7. Tiffany & Co

★ ★ ★ ★ ★ 4,1/5

Ariel Way, W12 7GQ, London

Watch store
Gift shop
Jewelry designer
Jewelry engraver
Jewelry store

Why we chose them

Tiffany & Co., an iconic brand known for its exquisite jewelry, silver, and more, stands as a symbol of timeless elegance and luxury. Located in Westfield London, this prestigious jewelry store offers a wide array of services including watch retail, gift shopping, jewelry design, engraving, and repair. Customers are invited to explore a diverse range of collections from classic Tiffany Icons to modern designs by renowned artists like Elsa Peretti and Paloma Picasso. The store caters to a variety of tastes with offerings in gold, rose gold, platinum, and sterling silver, complemented by an impressive selection of diamonds and colored gemstones.

Shopping at Tiffany & Co. is designed to be a seamless experience, with options for online purchases, in-store pickups, and flexible payment plans. Personalized services such as custom engraving and professional jewelry cleaning enhance the customer experience, ensuring each piece maintains its beauty for years to come. The brand’s commitment to quality and responsible sourcing is evident in its engagement rings and wedding bands, celebrated for their exceptional craftsmanship and brilliance. With a focus on client care, Tiffany & Co. invites customers to book appointments for tailored consultations, making it an essential destination for those seeking luxury and sophistication in their jewelry purchases.

FAQs

What services do watch stores in London typically offer?

Watch stores in London commonly offer services such as repair and servicing, customization options, authenticity guarantees, trade-in and upgrade programs, expert consultation, and access to exclusive collections.

How much does watch repair and servicing cost in London?

The cost of watch repair and servicing in London typically ranges from €50 to €300, depending on the complexity of the work required.

What is the average price range for watches in London?

In London, watch prices can range from a few hundred euros for budget-friendly models to several thousand euros for luxury timepieces.

How long does it usually take to repair a watch in London?

The timeline for watch repair in London can vary, but it generally takes between one to four weeks, depending on the complexity of the repair and the availability of parts.

What should I consider when choosing a watch store in London?

Consider factors such as the store's reputation, range of services, expertise of staff, authenticity guarantees, and customer reviews when choosing a watch store in London.

What are the benefits of trading in my old watch at a London store?

Trading in your old watch can provide benefits such as competitive pricing on your new purchase, the opportunity to upgrade to a newer model, and reducing clutter by parting with a watch you no longer wear.

Can I customize my watch at a store in London?

Yes, many watch stores in London offer customization options such as bespoke straps and engravings to personalize your timepiece.

How can I ensure the authenticity of a watch purchased in London?

Ensure authenticity by purchasing from reputable stores that provide certification and provenance, and offer authenticity guarantees for peace of mind.